Advertising with Hartford Business Journal
Request advertising information here.
Or contact Publisher Gail Lebert.
Or contact Associate Publisher Donna Collins.
Our Sales Team
bmichaud@HartfordBusiness.com
How Hartford Business Journal Works for Advertisers
Hartford Business Journal is the only audited statewide, subscription-based business publication in Connecticut. It has a total readership of 20,000+ affluent and educated business decision makers. That makes Hartford Business Journal the ideal place to market both business-to-business and high-end products and services.
HBJ Brand Overview: CLICK HERE TO VIEW
Now in it's 20th year, see how the HBJ brand has become a trusted business news source – helping advertisers reach the area's business decision makers via print, online and in person.
To request additional information about advertising in Hartford Business Journal family of products, or to arrange to have an account executive contact you, just fill out this quick form.
Advertisers in Hartford Business Journal use the publication to accomplish many marketing goals, including:
- Reaching inaccessible decision makers
- Securing leads for sales people
- Creating a favorable impression of your company
- Building company brand and image
- Stimulating word-of-mouth advertising
- Supporting direct sales efforts
- Increasing market share
- Keeping current customers sold
- Introducing new products and services
- Developing new customers
- Gaining a competitive edgeSupporting other marketing efforts
Advertising Specs
Online Ads: HartfordBusiness.com and HBJToday/eNews
FLASH ads are acceptable for the HartfordBusiness.com website, while
HBJToday and eNews, the email products, do not support FLASH.
WARNING: Microsoft Office Outlook 2007 does not display animated GIF files in the body of e-mail messages. Only the first frame of the animation appears. This means that HBJToday and eNews recipients using Outlook 2007 will see ONLY THE FIRST FRAME of your animated GIF. It is suggested that you supply a non-animated ad for use in HBJToday/eNews, or make sure all pertinent information is displayed in the first frame.
Ads must be submitted at least 5 business days prior to first posting date.
Web Ad Sizes: width x height
Leaderboard..............728 x 90 pixels
Medium Rectangle......300 x 250 pixels
Half Page..................300 x 600 pixels
72 dpi, GIF or JPEG. Max file size is 70k for Leaderboard and Med Rectangle, 100k max file size on Half Page.
Remember to supply all 3 sizes above for CPM Campaigns running on HartfordBusiness.com
Print Ads: Hartford Business Journal
Materials due dates
All ad materials are due to production the Friday (the day after) the advertising closing date. See Our Media Kit Planning Guide Pages
Printing process
Web Offset. Expect 10-20% press gain. If you are unfamiliar with Newsprint reproduction, Please see Specifications for Newsprint Advertising Production (SNAP) The complete guide can be viewed at: www.naa.org
Ink Density
Color density (total amount of ink applied to darkest area of your ad) should not exceed 220%.
(example: 90%C, 10%M, 10%Y, 20%K = 130% total ink density)
Sending Digital Files
PDF Ads can be e-mailed to graphics@hartfordbusiness.com, sent on CD to your account representative, or uploaded to our FTP website. Email graphics@hartfordbusiness.com with your request for our FTP information. (NO PAGEMAKER, MSWORD or QUARK FILES ACCEPTED) DO NOT include any RGB graphics in your layouts. We can only accept CMYK images. Line Art or Logos: EPS preferred.
Photos:
TIFF (Tagged Image File Format) or EPS (Encapsulated PostScript) only. Mode: Grayscale for black & white ads. CMYK (not RGB) for 4-color ads. Resolution: at least 2 times line screen. NO WEB PHOTOS PLEASE.
Line Screen: Interior/Uncoated Cover: 100
Line Screen: Coated Stock Cover (special pubs): 150
Line Screen: Book of Lists interior pages 133
Resolution & Color
Files should be built in 4-color (CMYK) breakdown with high resolution scans in place at 100%, no less than 200 dpi, (266 for Book of Lists). JPEG, GIF files, 72 DPI or low-resolution images pulled from internet cannot be accepted. No Pantone/PMS, RGB or indexed colors can be used in submitted files. Printing is Web offset on uncoated stock with cyan, magenta, yellow, black ink. We strive to match our client's color specifications but cannot guarantee a perfect match.**
** Spot Pantone/PMS inks are available upon request, but we require 2 weeks' notice before pub date on specific color to be used, and ink coverage of the ad.
PDF Files:
DO NOT use any RGB images.
Embed ALL FONTS or, you can eliminate fonts by "creating outlines" on all text (be sure to do this to any registration/crop mark shells as well).
Under "job options" in Acrobat Distiller make sure color & grayscale images are downsampled at at least 200 dpi, monochrome bitmap at at least 600 dpi
Logos:
Logos preferred in VECTOR format: .eps Illustrator CS3 or .WMF VECTOR. We also accept .TIFF, .JPG, & .BMP files at hi-resolution, 300 dpi. but be advised these are pixel-based image formats, and if you have the vector version it will print much better. NO WEB LOGOS PLEASE.
NEWSPRINT GUIDELINES:
Fine Rules and Small Type:
Reproduce as one-color (except yellow) only all rules that are 4 point and thinner and small type (defined as sans-serif type that is smaller than 7 points, serif type that is 12 points and smaller, and fine-serif type such as Bodoni that is 14 points and smaller). Use sans-serif type.
Reversed Rules and Type:
Do not reverse out of a single color background any type that is smaller than 10 points. Text reversed out of a color background should be 12 points or larger in size. Serif type and fine-serif type should not be reversed at sizes smaller than 12 points. Reverse type should not be positioned within screened areas containing less than a 70% screen comprised of any color. Type should not be reversed in a yellow or other light-colored background.
Screened Text:
Do not screen type styles with serifs or with a fine to medium weight. Text screened at 80% or more will reproduce as a solid.
Surprinted Type and Tints:
When overprinting rules or type on a tint background use a tint value of not more than 25%. Create these tints keeping mechanical dot gain on press in mind.
Hartford Business Journal Logos
If you'd like to request a logo in another format, please email graphics@hartfordbusiness.com.
Other Advertising Opportunities
New England Business Media, the parent company of Hartford Business Journal, offers opportunities for your business to reach other markets in New England. The Worcester Business Journal can help you reach the Central Massachusetts market while Mainebiz can help you reach decision-makers in Maine. The NEBM Custom Publishing Division can help you produce a special publication to tell your company's story.