Custom Publishing

Be a Market Leader

Showcase your business with a custom publication. Commemorate a significant corporate anniversary, position your firm as a market leader, introduce a product or re-brand your company. Create a piece that capitalizes on your business success and doubles as a centerpiece for your marketing efforts.

Custom Publishing can be anything and everything you want it to be. Whether it's a special magazine-style publication, newsletter or marketing piece we'll help you define your needs and provide complete project management.

Our Staff Is Your Marketing Department

Don't have a gaggle of "creatives" at your disposal? No worries. We'll be your marketing team.

As established B2B publishers, we have the experience and resources to manage your project from start to finish. We'll write, design, print and distribute your project for you — and we'll do it cost effectively.

Depending on your needs, our skilled sales staff can be used to offset the cost of your publication by generating advertising revenue.

When the project is complete you will have a professionally written and designed publication with an exceptionally long shelf-life to use for marketing your business.

Put Our B2B Expertise To Work For You

You couldn't choose a better marketing partner than the Hartford Business Journal, a recognized leader in the Central Connecticut B2B market for more than 15 years.

The Hartford Business Journal is part of a privately held publishing company, New England Business Media (NEBM) that specializes in regional business newspapers. In addition to the Hartford Business Journal, NEBM owns the Worcester Business Journal and Mainebiz — all of which are the dominant business news leaders — in print and online — in their respective markets.

High Impact/High Value

As publishers, our readers provide a ready-made B2B distribution target. You have the option of running your piece as an insert in the Hartford Business Journal at no additional cost.

Not only is your piece highly visible, but you will be reaching your core market of 30,000 business decision makers and opinion leaders in the Central Connecticut region.

Plus, as a four-color glossy insert, your piece will leave a lasting impression.

In addition, Digital Editions may be an option to reach a global market.

The Content Is All Yours

As part of our package we supply a PDF of your piece that is yours to use in any way you wish. Post it on your website or try an email blast to leverage your achievements.

We can also create a state-of-the-art, interactive digital version of your publication, created in PageTurn Pro, and embedded with as many links as you need.

Flexible And Cost-Effective

We'll create a fee structure that works for you. If your piece includes advertising we can apply a "revenue-share" model that makes your project even more affordable.

Our Samples Are Worth A Thousand Words!

We welcome the opportunity to meet with you to discuss your communications goals and show you samples of our work. Visit our website, www.custompublishingne.com for more information, to see a full list of clients, and to read case studies of some of our projects.

Contact Us!

Donna Collins
Associate Publisher
dcollins@HartfordBusiness.com
860-236-9998 ext. 121
www.Hartfordbusiness.com

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