Gregory Penta has been named regional sales director of New England for BeneTrac, an online benefits management software provider. He will be based in Falmouth, Mass. and will manage sales throughout Connecticut and the Northeast region. Formerly of Framingham, Mass., Penta previously worked as an employee benefits broker for Northern Benefits. Penta graduated from Assumption College and with a bachelor's degree in economics and psychology. He specializes in the health insurance and group ancillary markets.