June 19, 2012 | last updated June 21, 2012 12:09 pm

CT ad-agency pair merge into Mesa Integrated

CONTRIBUTED PHOTO
CONTRIBUTED PHOTO
Principals of newly created Litchfield strategic marketing agency Mesa Integrated are, from left, Jim Fennell, Wendy Gladstein and Kevin McGuire.

A pair of Connecticut advertising-marketing firms have merged into a full-service agency serving in-state and New York metro area clients, authorities say.

In-House Marketing LLC, of Litchfield, and i3 Convergence Marketing, based in Wilton, announced Tuesday creation of Mesa Integrated LLC. Financial terms weren't disclosed.

In-House Marketing founder Wendy Gladstein is Mesa's president. I3 partner Jim Fennell is executive vice president and his co-founder Kevin McGuire is vice president and creative director.

The 11-employee agency will be based at 725 Bantam Road (Route 202) in Litchfield, but retain its Wilton office at 11 Grumman Hill Road as a satellite.

The firm handles strategic positioning and multi-channel communications, along with branding, advertising, interactive, promotion, media planning and placement, and market research and analytics.

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