June 25, 2012 | last updated June 25, 2012 12:27 pm

Cigna taps ex-WellPoint exec Kennedy as veep

Joan Kennedy, Cigna's vice president for consumer health engagement

Bloomfield health insurer Cigna Corp. named former Medco and WellPoint executive Joan Kennedy as vice president, overseeing all contact points in which Cigna and its customers and members interact.

Cigna announced Monday that as vice president for consumer health engagement, Kennedy is responsible for all of Cigna's clinical customer and client touch points, including health advocacy, clinical, lifestyle management and chronic condition programs, health coaching, case and utilization management, and onsite facilities.

She will also actively partner and engage with senior leadership and stakeholders to set Cigna's health management strategy. She reports to Cigna's Chief Medical Officer Alan M. Muney, M.D.

Before Cigna, Kennedy was senior vice president for personal health solutions at Medco, of Franklin Lakes, N.J. She also served as president of Medco Diabetes & Liberty Medical Supply, where she created an integrated diabetes strategy to reach about 20 percent of all diabetes patients in the U.S.

Prior to that, she was senior vice president of WellPoint 360 Health and CEO of American Imagine Management. WellPoint is the parent of Anthem Blue Cross of Connecticut in Hamden.

Kennedy holds a bachelor's degree in international relations from Bates College and a master's of business administration degree from the American Graduate School of International Management.

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