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Millennials willing to wear activity trackers for cheaper life insurance

An increase in consumers willing to recommend life insurance to others contributes to a more positive climate for the product, according to the 2016 Insurance Barometer Study. Half of Millennials are willing to wear activity trackers for lower insurance rates.
The study, conducted by Windsor-based not-for-profit research industry trade association LIMRA and the nonprofit educational organization Life Happens, finds 66 percent of consumers say they ...

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