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Why Prime Day is important to Amazon


Amazon has successfully invented a new shopping holiday, and it's set to capitalize on the rewards.
The fourth Prime Day (and a half) will begin noon PT Monday, extending for 36 hours. The savings event this year is running longer than prior years, available for shoppers in more countries, and Amazon is promising a million deals - the most yet - for Prime members.
It's also the first Prime Day with Whole Foods, A ...

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