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Advertising, Media & Marketing

CT gears up for fall foliage tourists

Patricia Daddona |

Connecticut is promoting tourism here with a “Find Fall Faster” campaign that touts the state's close proximity to major Northeast cities and its lengthy foliage season.

Famous TV docs help promote Cigna's wellness mission

Patricia Daddona | 2

Bloomfield-based Cigna has kicked off a new advertising campaign using actors from medical TV shows to encourage wellness and dialogue with health care providers.

Dunkin’ Donuts Park offers reputation-management lessons

Andrea Obston |

At the heart of every crisis is a reputation iceberg.

WFSB parent has new president

Patricia Daddona |

The board of directors for Meredith Corp., based in Des Moines Iowa and New York, has named Tom Harty its new president and COO.

3 assumptions that get in the way of good PR

Jason Simms |

Since editorial coverage and advertisements appear next to each other in print, online and on the airwaves, public relations is often thought of as akin to advertising. But PR is more similar to...

Bronin calls bond on Dunkin' Donuts Park

Keith Griffin |

Hartford Mayor Luke Bronin officially called the $47.1 million performance bond on DoNo baseball stadium builder Centerplan Construction Co., asserting that the Middletown-based developer has...

DCP warns against fake invoice scam

The state Department of Consumer Protection is warning businesses to be leery of an invoicing scam that threatens collection action. It comes from an organization playing off the Yellow Pages name.

Hartford Courant owner rejects Gannett offer

CNNMoney |

Tribune Publishing, the parent company of the Hartford Courant, has rejected Gannett's $815 million takeover offer, arguing that it "understates the company's true value."

Tribune calls Gannett's appeal to stockholders a bid to 'steal the company'

CNNMoney |

Gannett is taking its bid for Tribune Publishing straight to Tribune shareholders. A pair of steps are designed to put more pressure on Tribune's board, which is reviewing Gannett's acquisition offer.

SEO, social media, and PPC are changing rapidly: Are you keeping up?

By Kate Gold, Gold & Partners |

There are few things more important to business success in today's world than a high performing website and a robust Internet marketing effort that includes social media. These things are the future...

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