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Advertising, Media & Marketing

NRG launches solar incentive with Sallie Mae subsidiary

NRG Home Solar, which has operations in Middletown, said it has launched a unique promotion with an education-related loyalty program that offers incentives for buying a home solar-panel system.

Back9Network slashing workforce 41%

Matt Pilon |

Hartford's Back9Network said Monday morning that it would reduce its workforce by 35 full-time positions.

Back9Network sues former CEO for disclosing company secrets

Matt Pilon |

Back9Network has filed suit against its former CEO James Bosworth for disparaging the company and disclosing financial secrets, in breach of his separation agreement.

ESPN sees record web traffic in 2014

Bristol sports-entertainment giant ESPN said its mobile apps, web streaming video, and other digital media products amassed just shy of 10 billion visitors in 2014, which is a sports category record,...

Hartford classic rock station debuts

Connoisseur Media on Tuesday morning officially rebranded 102.9 DRC-FM as The Whale — a classic rock station.

CT audio book publisher acquired

A private-equity-backed company has acquired Old Saybrook audiobook publisher Tantor Media, the two announced.

Viewership up 9 percent for ESPN’s Christmas NBA broadcast

ESPN said its broadcast of the Washington Wizards-New York Knicks Christmas Day matchup drew 3.05 million viewers, up nine percent from a comparable game a year ago.

CI aims to combat anti-business perception with marketing video

Seeking to portray Connecticut as a beneficial place to do business, Connecticut Innovations has created a marketing campaign featuring the CEOs of some of its portfolio companies.

Top advertising and public relations firms in the Hartford region

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Decoding the latest trends in digital marketing

Q&A talks about the latest ways small and midsize companies are using digital marketing with Dean Sullivan, the digital director of Glastonbury's Cashman + Katz Integrated Communications.

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