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Advertising, Media & Marketing

Bushnell updates logo, revamps website

The Bushnell Theater has refreshed its logo and website.

Back9Network adds seven show hosts ahead of cable launch

Golf lifestyle media company Back9Network said it has hired a mix of journalists, athletes and models — including one model made Internet famous by a botched beauty pageant answer in 2007...

Cigna unveils global branding campaign

Bloomfield insurer Cigna on Monday unveiled a new global branding campaign that will hit TV airwaves in the United States as well as abroad in India and China.

Some wineries say ‘no’ to CT Wine Trail

Christina H. Davis |

The Connecticut Wine Trail for years has served as a key marketing tool for the state's wine industry, helping drive interest and promotion to many of the state's vineyards.

Wayback Burgers lays down nine-patty gauntlet

Cheshire’s Wayback Burgers said it will award $3,350 to whoever can finish its monstrous nine-patty burger, The Triple Triple, the fastest during a contest on Sept. 18.

Marketing and sales ideas that get biz into trouble

John Graham |

Marketing and sales initiatives are a company's lifeblood. Yet, top leadership in many companies harbor serious doubts about the effectiveness of such initiatives. The confidence level...

Tribune Publishing's 2Q profits fall

Hartford Courant parent Tribune Publishing, which split off as its own publicly traded company on Aug. 4, said second quarter profits dipped 31 percent, mainly on lower advertising revenue.

CT’s iDevices talks turkey in brand promo

Avon applications-technology developer iDevices is partnering with one of the nation’s leading turkey processors to promote iDevices' wireless kitchen-thermometer apps.

HBJ publisher Lebert to step down Sept. 1

After a career spanning 12 years, Hartford Business Journal publisher Gail Lebert will step down on Sept. 1, to explore new career opportunities.

Charter to carry new college sports network

Bristol’s ESPN said it has signed a deal with Stamford’s Charter Communications to carry a new college sports channel set to launch next week.

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