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Advertising, Media & Marketing

Tribune swaps out Courant publisher after less than a year

The Hartford Courant's publisher is headed to a sister paper in Florida, less than a year after she was promoted to the top spot at the Hartford daily, Tribune Publishing announced Friday.

CCSU taps students for $150K ad campaign

Central Connecticut State University in New Britain said it will roll out a $150,000 student recruitment ad campaign this week that was designed not by an area PR firm, but by its own students.

ESPN extends, expands NBA deal

Bristol sports media giant ESPN said it has signed a nine-year agreement with the NBA that will allow it to air more regular-season games and increase its overall pro basketball content.

Pro takes down $3,300 eating prize from Jake's Wayback [with video]

Cheshire restaurant chain Jake’s Wayback Burgers said it has awarded $3,330 to the winner of its national burger-eating contest — a California woman who consumed a daunting ‘Triple...

NBC, The Hartford dangle $2,500 cash for small businesses

The Hartford Financial Services Group and NBC Connecticut said they have launched a promotional contest that will award $2,500 and mentoring to the winning small business.

Back9 is on the air

Hartford's Back9Network said its programming hit DirecTV's digital airwaves Monday as planned.

Bushnell updates logo, revamps website

The Bushnell Theater has refreshed its logo and website.

Back9Network adds seven show hosts ahead of cable launch

Golf lifestyle media company Back9Network said it has hired a mix of journalists, athletes and models — including one model made Internet famous by a botched beauty pageant answer in 2007...

Cigna unveils global branding campaign

Bloomfield insurer Cigna on Monday unveiled a new global branding campaign that will hit TV airwaves in the United States as well as abroad in India and China.

Some wineries say ‘no’ to CT Wine Trail

Christina H. Davis |

The Connecticut Wine Trail for years has served as a key marketing tool for the state's wine industry, helping drive interest and promotion to many of the state's vineyards.

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