January 30, 2012 | last updated June 1, 2012 12:11 pm

CT's pitch as a haven for ad pros

Southern Connecticut someday a marketing-communications rival to New York City's renowned Madison Avenue?

The Fairfield County Public Relations Association (FCPRA) and other marketing-communications pros are pitching a nesting concept they say could become a reality.

Together, they are promoting the establishment of a "Creative Corridor'' in Connecticut in which Stamford and Greenwich would be the epicenter for marketing and PR pros.

One such firm Euro RSCG Worldwide PR -- @erwwpr for short -- a unit of France's Havas, has produced a "white paper'' detailing some of the ingredients to enable such a corridor to thrive.

The association also held focus groups and commissioned a member survey to guage and muster industry support for the idea. Kip Bergstrom, deputy commissioner of the state Department of Economic and Community Development, participated in one of the sessions, authorities say.

"Connecticut is home to a wealth of talent-but all too often, these creative workers are commuting out in the morning and home late in the day," said @erwwpr CEO Marian Salzman, who also is FCPRA president.

"What we're proposing,'' Salzman said, "is a Creative Corridor that brings talent in, networks it together, and enables it to grow and create lasting value. We think it's vital to the future of the state to engage our communities and optimize the talent here to create a creative and stimulating culture."

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