April 23, 2012 | last updated June 4, 2012 12:05 pm
BUSINESS STRATEGY

Change ahead | A look at latest trends

Daniel Burrus

Here is a look at the top tech trends to look for this year:

• Rapid growth of big data. Big Data is a term used to describe the technologies and techniques used to capture and utilize the exponentially increasing streams of data with the goal of bringing enterprise-wide visibility and insights to make rapid critical decisions. High-speed analytics using advanced cloud services will increasingly be used as a complement to existing information management systems and programs to tame the massive data explosion. This new level of data integration and analytics will require many new skills and cross-functional buy-in in order to break down the many data and organizational silos that still exist. The rapid increase in data makes this a fast growing hard trend that cannot be ignored.

• Cloud computing and advanced cloud services will be increasingly embraced by business of all sizes, as this represents a major shift in how organizations obtain and maintain software, hardware, and computing capacity. As consumers, we first experienced public clouds (think about when you use Google or Apple's MobileMe and now iCloud). Then we saw more private clouds and hybrid clouds from businesses such as Flextronics, Siemens, Accenture, and many others, all using the cloud to cut costs in human resources and sales management functions. This was only the beginning, as cloud services enable the rapid transformation all business processes.

• On demand services will increasingly be offered to companies needing to rapidly deploy new services. Hardware as a Service (HaaS) joins Software as a Service (SaaS), creating what some have called "IT as a service." All will grow rapidly for small as well as large companies, with many new players in a multitude of business process categories. These services will help companies cut costs as they provide access to powerful software programs and the latest technology without having the expense of a large IT staff and time-consuming, expensive upgrades.

• Virtualization of storage, desktops, applications, and networking will see continued acceptance and growth by both large and small businesses as virtualization security improves. We will continue to see the virtualization of processing power, allowing mobile devices to access supercomputer capabilities and apply it to processes such as purchasing and logistics, to name a few.

• Consumerization of IT increases as the source for innovation and technology continues to be driven by the consumer thanks to rapid advances in processing power, storage, and bandwidth. Smart companies have recognized that this is a hard tend that will continue and have stopped fighting consumerization. Instead, they are turning it into a competitive advantage by consumerizing their applications, such as recommending safe and secure third-party hardware and apps. Encouraging employees to share productivity enhancing consumer technology will become a wise strategy.

• Gamification of training and education will fuel a fast moving hard trend using advanced simulations and skill-based learning systems that are self-diagnostic, interactive, game-like, and competitive, all focused on giving the user an immersive experience thanks to a photo-realistic 3D interface. Some will develop software using these gaming techniques to work on existing hardware systems such as the Xbox and PlayStation. A social component that includes sharing will drive success.

• Social business takes on a new level of urgency as organizations shift from an Information Age "informing" model to a Communication Age "communicating and engaging" model. Social software for business will reach a new level of adoption with applications to enhance relationships, collaboration, networking, social validation, and more. Social search will increasingly be used by marketers and researchers, not to mention Wall Street, to tap into millions of daily tweets and Facebook conversations, providing real-time analysis of many key consumer metrics.

• Smart phones and tablets become our primary personal computers, and the mobile web becomes a must-have capability. An enterprise mobility strategy becomes mandatory for all size organizations as we see mobile data, mobile media, mobile sales, mobile marketing, mobile commerce, mobile finance, mobile payments, mobile health, and many more explode. The vast majority of mobile phones sold globally will have a browser, making the smart phone our primary computer that is with us 24/7 and signaling a profound shift in global computing. This new level of mobility will allow any size business to transform how they market, sell, communicate, collaborate, educate, train, and innovate using mobility.

• Tablet computers with enterprise level web apps will be used to transform sales and service support and then move to purchasing, logistics, just-in-time training, and much more.

• Intelligent electronic agents, using natural language voice commands, take off with Apple's Siri, rapidly followed by Android, Microsoft, and others all offering what will become a mobile electronic concierge on your smart devices including your phone, tablet, and television. Soon retailers will have a Siri-like sales assistant, and maintenance workers will have a Siri-like assistant. The possibilities are endless.

• Digital identity management will become increasingly important to both organizations and individuals as new software allows users to better manage their multiple identities across business and personal networks. Next generation biometrics will play a key role in both identity management and security.

• Visual communications takes video conferencing to a new level with programs like SKYPE, FaceTime, and others giving us video communication on phones, tablets, and home televisions. Visual communications will become a main relationship-building tool for businesses of all sizes.

• Enhanced location awareness will accelerate the number of business-to-consumer apps for smart phones and tablets that will take geo-social marketing and sales to a new level of creative application, driving rapid growth.

• Geo-spatial visualization combines geographic information systems (GIS) with location-aware data, RFID (radio frequency identification), and other location-aware sensors (including the current location of users from the use of their mobile devices) to create new insights and competitive advantage. Early applications include logistics and supply chain to name a few.

• Smart TV using apps will get a major boost in the marketplace, fueling a major shift in home viewing. Ever wonder how you could have over 500 cable or satellite channels and nothing to watch? You didn't have apps on your TV allowing you to personalize the experience. This is the beginning of a major shift that will take place in living rooms globally. Look for Apple to introduce the iTV (living room size iPad).

• Multiple app stores for all smart phone, tablet, and television operating systems (Android, Blackberry, Windows, and others) will take off, creating an abundant distribution and sales ecosystem for all. This will cement the revolution versus evolution that apps software represents.

• 3D displays for smart phones and tablets will be the breakthrough that will drive wide-scale consumer acceptance of 3D computing. 3D computing for the enterprise will grow rapidly for military, medicine, fashion, architecture, and entertainment applications.

• Ebooks, enewspapers, and emagazines pass the tipping point due to the abundance of smartphones with readable displays, tablets that provide a full color experience, and publishers providing apps that give a better than paper experience by including cut, copy, paste, print, and multimedia capabilities. In addition, ebook readers will have high quality with a low enough price to bring in the masses.

• Interactive multimedia etextbooks will finally take off thanks to Apple's iBook Author and other competing tools, freeing new publishers to create compelling and engaging content, and freeing students from a static, expensive, and literally heavy experience.

• Wireless machine-to-machine applications such as two-way meter reading, surveillance, vending machine, and point-of-sale solutions take off thanks to faster wireless data networks.

Technology forecaster and business strategist Daniel Burrus is the founder and CEO of Burrus Research. He is the author of six books, including the national bestseller Flash Foresight: How To See the Invisible and Do the Impossible and Technotrends.

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