August 22, 2013

OOHA Wilkins inks third acquisition in past year

East Hartford advertising agency Out of Home America Wilkins Media said it has acquired a South Carolina agency, its third deal in 10 months.

OOHA — which buys and provides outdoor advertising on electronic billboards, on public transport and in public areas — bought Upstate Outdoor Media LLC, based in Greenville.

The South Carolina acquisition continues the company's expansion in the South. In October, OOHA acquired Georgia-based Wilkins Media and combined the names to form its current brand name.

And in April of this year, the company acquired Outdoor First in Milwaukee, Wisc. OOHA has offices in New York City, Atlanta, Milwaukee, St. Louis, Chicago and San Diego.

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