July 17, 2014
40 Under Forty 2014

Betsey Castle Gainey

Betsey's Fun Fact

Betsey's most recent blog post on Cronin's website discusses how businesses can break the boring B2B marketing mold.

Age: 39

Title at work/what I do: I am the vice president, director of client services, at Cronin and Company, largest full-service independent marketing communications agency in Connecticut as well as the state's "Top Shop" as declared by Adweek Magazine. As one of the agency's senior leaders, I oversee the Account Service group in all capacities, ultimately ensuring the agency consistently delivers a high quality/high value product for our clients. I feel spoiled that I get to come to work every day always learning something new, knowing each day is going to be different than the one before and collaborating with an amazingly creative and talented group of people. The pace we work at is often somewhat superhuman, but also part of what drives us agency folk. That, and wanting to deliver creative marketing and communications ideas that really do what they're meant to for our clients.

Town where I work: Glastonbury

Town where I live: West Hartford

College I attended: University of Connecticut

My passion, hobby or special talent: Creating stuff for the home using an eclectic mix of old and new items. Turning old furniture and other objects into beautiful, fun and useful pieces of art.

Twitter handle: @bcastlegainey

No. of LinkedIn connections: 177

Favorite place to network: Industry events

Favorite drink at a networking event: Red or white wine

How do I create connections in my professional life?

My job is all about fostering relationships and connecting with the people I work with – clients, coworkers, and others. At the core, the thing I feel works to establish the strongest connections is authenticity. Being able to have open and honest conversations (especially when it comes to the most sensitive and toughest topics) is the ultimate measure of a solid relationship.

What's been my biggest challenge professionally?

Maintaining a successful work-life balance that makes me feel like I'm doing as great a job at home, as I am at work. As my life has been blessed with a growing family (first a husband and a step-daughter, then a dog, another dog, and two boys), the amount of things that get packed into my daily schedule has also grown. I've learned feeling successful at home is critical for me to also feel successful in the workplace.

What is the best advice I received?

My mother instilled in me at a young age a strong work ethic and by witnessing her in action, she taught me to lead by example. Working in a strong team environment, and one where I'm in a leadership role, means leading by example is paramount. Particularly as the company I work at has seen a 25 percent increase in staff in the last year alone, and the number of staff I oversee continues to grow. Someone I formerly supervised once told me that every good work habit she had, she learned from me. It was the ultimate compliment!

What do I want my legacy to be?

I hope that I touch the lives of the people that matter most to me in a positive and meaningful manner, and hopefully inspire them in some way that is important to them.

Check out the other 40 Under Forty for 2014 winners

Erin M. Concepción

Molly Devanney

Jennifer R. Fiereck

Martin Gugliotti

Bryan Hall, II

Benjamin Howarth

Ashley (AJ) Johnson

Garrett Kenny

Vincenzo M. Landino

Heather Loranger

Ashley M. Maagero

Kim Margolis

Lindsey Mathieu

Tracy I. McKaveney

Ryan McKeen

Adam McLaughlin

H. Scott Miller

Alison Morris

Peter J. Murphy

Kristina Newman-Scott

Brandon Ojakian

Michelle M. Pandolfi

Erin Pirro

Ken Procino

Steven Raider-Ginsburg

Brian Rich

Matthew Ritter

Robert Ruffolo

Lindsay Ryan Jensen

Zachary Schwartz

Jarrett Solomon

Erica Ann Thompson

Jason J. Warnke

Tim Yergeau

Jennifer Young

Christopher R. Zito

McKinley Albert

Keshia Ashe

Dr. Jill Buban

Stephen Carrabba

Leticia Colon de Mejias

Check out the Digital Edition of this year's 40 Under Forty.

Meet this year's judges

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