December 14, 2015
Deal Watch Today

Hard Rock sets 170-room DoNo hotel

The developer of downtown Hartford's north quadrant says it will open Connecticut's first Hard Rock Hotel, adjacent to the Yard Goats ballpark.

Middletown's Centerplan Cos. and Hard Rock International announced Monday plans for a new 170-room hotel at the corner of Main and Trumbull streets, tentatively to open in 2018. Centerplan would own it; Orlando, Fla.-based Hard Rock would manage it, officials said.

Centerplan CEO Robert A. Landino said Monday the price tag for the estimated seven-story hotel, plus pre-existing Phase 1 plans for apartments/townhomes and retail, including a supermarket, would "run north of $100 million.''

Centerplan is promoting the potential multi-phase, $350 million redevelopment of the city's DoNo quadrant. Centerplan's contracting arm is building the ballpark, set to open next spring.

Hotel designs and planning are still underway, but if all goes as planned, hotel construction would begin in late 2016, Landino said.

According to Landino, the hotel's lavish amenities will include a rooftop pool and lounge; a Rock Spa; a Hard Rock Café; and a lobby area spacious enough to accommodate intimate, live-music performances. There are no plans to put a casino within the hotel, Landino said.

Hard Rock has had a café-restaurant inside Foxwoods Resort & Casino, outside Ledyard, for more than a decade. Globally, Hard Rock has 157 cafes, 22 hotels and 11 casinos.

"We're excited to bring the Hard Rock brand to New England in a city as welcoming as Hartford," said Marco Roca, executive vice president of global hotel development at Hard Rock International. "We look forward to being a part of Hartford's Downtown North evolution as one of the most exciting new neighborhoods in the region."

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