April 26, 2016

UHart launches virtual reality campaign to entice students

To entice students to enroll, the University of Hartford's Barney School of Business has adopted a virtual reality campaign.

The Barney School tapped Farmington independent digital agency Primacy to develop the VR campaign, which immerses students into campus life via a customized and fully branded website with video and audio, and a Google Cardboard VR headset. This past month, the school mailed the custom web-app and headsets to its group of 1,300 accepted students in their admissions package.

Marty Roth, dean and professor of management and marketing at the Barney School, said the goal was to convert accepted students into matriculating students in the fall.

"We wanted to find a way to stand out from other universities and show, not just tell, accepted students what life is truly like on campus, both inside the classroom and out," he said.

According to a statement from the business school, higher education has been an early adopter of VR technology, and it has become a powerful tool for educators to instruct and a new landscape for students to learn and engage.

Primacy is partnering with institutions to develop VR campaigns for students before they step into the classroom. In addition to working with Barney, Primacy also created a 360-degree Oculus Rift virtual reality headset for high-school students to be transformed onto the Regis University campus.

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