Health Care Resource Guide

The resource for Health Care professionals, and the businesses and consumers purchasing health products and services in our region, publishing this November.

No other industry employs as many people or generates as much revenue as our region's Health Care sector does. And with our aging population further growth and expansion seem inevitable.

This rapidly shifting landscape presents both opportunities and threats to the thousands of providers in our health system, and makes the way those providers reach out to and communicate with customers all the more critical.

Health Care is a critical industry within our region, and yet to date, there has been no single resource that pulls together a comprehensive list of care and service providers by category.

Aimed at health care industry professionals and key consumers in the business community, this is a go to resource for information on leading providers in a wide number of categories and specialties.

For businesses and consumers, it's a one source guide to service providers that has never been put together in one easy to use publication.

Call us at 860-236-9998 or email at

This comprehensive Guide is the “Book of Lists” for the Health Care Sector in our region.

We'll list the vital stats on the top players in the following categories:

  • Health and Dental Plans
  • Top Hospitals
  • Physician Groups
  • Urgent Care Clinics
  • Top Senior Care Communities
  • Skilled Nursing Facilities
  • Home Care Providers
  • Hospice Care Providers
  • Medical Equipment Providers
  • Cosmetic and Plastic Surgeons
  • Hearing Centers
  • Outpatient Behavioral Health Centers
  • Outpatient Addiction Treatment Centers
  • Colleges and Universities with Health Programs
  • Top Fitness Centers
  • Physical Therapy Providers


The HEALTH CARE Quarterly Publications will be distributed to the full readership audience of the Hartford Business Journal and to a targeted list of health care professionals who are the leaders/owners of their organization. In addition, a bonus distribution will be distributed through the lobbies/waiting areas of high traffic medical offices, as well as a separate list of HR professionals in companies in the region with more than 50 employees.

  • 9,000 to HBJ mailing list of business owners and senior executives
  • 1,000 to primary contact at all of the health care or industry related businesses in the region
  • 1,500 mailed to HR professionals in companies with more than 100 employees.
  • 500 delivered to health care waiting areas and medical offices.
  • 500+ distributed at HBJ events including Health Care Heroes and Best Places to Work in CT.

*HBJ Circulation Verification Council Audit Report/Readership Survey: April 1, 2014 – December 31, 2015; Total is multiplied by a pass along rate of 3.8 readers.


These special issues will be printed on all white stock and feature a heavy, coated stock cover making it both attractive and durable – a perfect size and format to be kept around and referred back to time and time again.


If you are a player in the health care field looking to promote your service and increase referrals, or if your business is trying to reach medical professionals and practices with products or services, this will be your best opportunity to send that targeted message. And not only will you be reaching Health Care professionals, but you'll also be building your brand with the Hartford Business Journal's business decision maker audience who are playing a greater role in the health care choices of their organization and its employees.

So add to that great double barreled audience the bonus distribution to medical offices throughout the region and you've got an advertising impact that you can't pass up!


While our targeted distribution will reach key decision makers throughout the Health Care industry, the business community plus key consumers, we'll also produce the entire issue as a digital edition, which can be accessed online through the Hartford Business Journal website.

In addition, we'll offer links to the digital edition to all of our advertisers to post on their web site. All advertisements in the issue will be linked to the advertiser's web site, helping your investment work overtime in driving new business to you.


AD SPECS (w x h):

Full page 9" x 11.25"

page Vertical 6.625" x 11.25"

Half Page Horizontal 9" x 5.5"

Half Page Vertical 4.375" x 11.25"

page Horizontal 9" x 2.75"

page Vertical 4.375" x 5.5"

Copyright 2017 New England Business Media