June 6, 2016

TicketNetwork inks deal with Yelp

HBJ File Photo
HBJ File Photo
The entrance to TicketNetwork in South Windsor.

TicketNetwork and Yelp have formed a partnership that allows Yelp users to purchase tickets directly from the site. Financial details were not revealed.

Don Vaccaro, CEO of the South Windsor-based TicketNetwork, said it's a good proposal for his online ticket marketplace because Yelp is the largest consumer review site on the Internet. He said lots of its readers look to it for venues and entertainment options because it has a neutral bias.

Beyond the direct economic benefit to his company, which could include hiring more employees, Vacarro said the agreement sends a signal that deals with Silicon Valley companies can be struck without physically being located in northern California. "It's a good thing to know you don't have to be there to make the deal there," Vaccaro said in an interview.

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