For the first time ever, the Wadsworth Atheneum Museum of Art announced Tuesday it will offer free admission to all Hartford city residents, effective immediately.
The new initiative, called Wadsworth Welcome, is intended to encourage Hartford residents to enjoy the experience of art in the company of friends and family without the barrier of paid admission. For everyone else, regular admission to the museum is $15 for adults and free to those under the age of 18.
"The Wadsworth Atheneum was founded as a place for bringing art and people together in the center of downtown Hartford," said Thomas J. Loughman, director and CEO. "With this initiative, we are shifting the dialogue and stating loud and clear: the Wadsworth is Connecticut's flagship visual arts organization, and it belongs to you."
The move comes as the iQuilt vision for a revitalized downtown is becoming visible, and amidst the construction of the UConn Hartford campus and the recent renovation of the museum itself. Engaging civic leadership, foremost with the city of Hartford, is vital to this project, Mayor Luke Bronin said.
"This is exactly the kind of partnership we want to promote," he said.
Aetna, lead funder of Second Saturdays for Families, is helping fund a comprehensive marketing campaign to city residents, Loughman said