October 21, 2016 | last updated October 21, 2016 4:45 pm
2016 Connecticut Family Business Awards: 2nd Place Winner

Baribault Jewelers

PHOTO | Contributed
PHOTO | Contributed
The Baribault family enjoys an outdoor photo and a summer picnic.
PHOTO | Contributed
The Baribault team enjoys an outdoor photo and a summer picnic.

Headquarters: Glastonbury

Industry: Retail Fine Jewelry

Year Founded: 1948

Founder: Philip Baribault Sr.

Generation Currently Running Company: Third

No. of Full-Time Employees: 7

No. of Part-Time Employees: 8

Family Members Currently Employed at Company: Lewis Baribault Jr., President and father of third generation, Christina, Lewis and Raeann; Raeann Baribault Schwartz, Partner/Marketing Director, youngest daughter of Lew and Cathy; Christina Baribault-Ortiz, Partner/Financial Director, oldest daughter of Lew and Cathy; Lewis Baribault III, Partner/Sales Manager, middle son of Lew and Cathy; Philip Baribault III, Watch Department Manager, brother of Lew; Cathy Baribault, Engraving Specialist, wife of Lew and mother of third generation; Carole Baribault, Bookkeeper, mother of Philip and Lew

Company Website: Baribaultjewelers.com


How do you remain competitive in the market?

We listen to our customers and invite them into our store like we are inviting them into our home. We feel so passionately that we don't want to just sell jewelry, we want to build relationships and make friends with our clients and the jewelry is just the icing on the cake. By getting to know one another we can really help find the perfect piece or pieces of jewelry to commemorate moments in people's lives.

What are your most significant accomplishments in the last year?

• Increased our sales volume by 10 percent

• Hosted the most successful spring and fall Tacori trunk show in the country

• Hosted a charity event supporting the Glastonbury Education Foundation at the store raising over $3,500 for the foundation

• Achieved Platinum Tacori status

• Invested in three new designer collections

• Established an estate collection in store of Rolex, Breitling and Cartier watches

• Hired three new full-time employees and one part-time employee

• Launched our Google Review campaign, which has brought in more customers than any other advertising in the past

• Reached over 5,000 Facebook followers

What is the biggest challenge to your business in the coming year?

Similar to any retailer, getting people to come to our store without the preconceived notion that we are more expensive than other larger jewelry stores. We pride ourselves on quality and value and getting that message out in an authentic way is one of our challenges.

What are the top two goals for your company over the next 10 years?

To redesign our store and add a second floor to our building for offices so we have room to expand the showroom and redesign in a way that creates a more authentic, completely unique shopping experience, projected completion date of fall 2017. We also want to lean our operations and sales process and increase our sales by 50 percent within the next five years.

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