October 21, 2016 | last updated October 21, 2016 4:51 pm
2016 Connecticut Family Business Awards: 2nd Place Winner

BioSafe Systems

PHOTO | Contributed
PHOTO | Contributed
Members of the family business (from left to right) Michael Larose, Nicole Larose, Justin Crane, Mary Ann Larose holding Ava Crane, Rob Larose holding Emma Crane, Lauren Larose Crane and Matt Larose.
PHOTO | Contributed
At an annual sales meeting, the BioSafe family enjoys a competitive and fun game of whirlyball.

Headquarters: East Hartford

Industry: Sustainable chemical manufacturing

Year Founded: 1998

Founder: Rob Larose and Rene Larose

Generation Currently Running Company: Second

No. of Full-Time Employees: 54

No. of Part-Time Employees: 10

Family Members Currently Employed at Company: Rob Larose, CEO and owner; Mary Ann Larose, owner's wife; Lauren Larose Crane, Product Registration Manager, Michael Larose, Agriculture Market Manager, Matthew Larose, Retail Technical Representative — all Rob and Mary Ann's children; Justin Crane, Equipment Manager, Rob and Mary Ann's son-in-law; Steve Larose, T&O Technical Sales Representative, Rob's Brother.

Company Website: www.biosafesystems.com


How do you remain competitive in the market?

Our core competency has always been developing sustainable products that are highly effective. We began this company long before "sustainable" was a buzzword and we are dedicated to emerging as the leader in the growing field of biotech companies. We have stayed the course; we are now beginning to see that the world is catching up.

What are your most significant accomplishments in the last year?

Growth and the ability to hire and expand. For the most part, the profit of the company goes right back into it, we expand operations, production facilities and sales of course, if the company is great, our employees are happy and vice versa. But one of our proudest accomplishments came back in December when the entire organization donated portions of their paychecks to help a local family in need get through some hard times. Each year we choose charities to donate to, but this year was extra special.

How do you instill your family values in your employees?

Just like every other company, we host events and invite loved ones, but on any given day, you may come to the corporate office in East Hartford and Bentley, our office's boxer, will pleasantly greet you, the owner's grandchildren may be toddling around, or an employee's child might be straightening out a cubicle because there was an issue with daycare that day. It's in our branding too; we purposely choose words like "Family of Products."

What is the biggest challenge your business faces in the coming year?

We operate our business in one of the most competitive markets in the world, and nothing ever stays static. We have to consistently develop new relationships with our customers and develop effective and relevant products to remain competitive. This year will be no different.

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