Hartford is making a full court press to raise money for nonprofits as part of a March Madness style tournament that will pit local charitable organizations against each other in a bid to win $10,000.
Sixty nonprofits will participate in the Hartford region's first ever Brackets for Good tournament.
At a pep rally Tuesday, lead sponsor and host Stanley Black & Decker unveiled the Brackets for Good nonprofit match-ups for the first round of play in the event, first announced last fall.
Brackets For Good, run by an Indianapolis-based nonprofit, brings corporate and nonprofits together to host online, bracket-style fundraising tournaments in philanthropic communities around the country. The initiative has raised more than $2.75 million for local charities since its 2012 kick-off contest in Indianapolis.
Participating nonprofits rally enthusiastic donors to out-fundraise their opponents in order to advance in the tournament. Dollars from donors translate to points as participants advance in their markets. Competing nonprofits keep donations received during tournament play. The winning organization will receive an additional $10,000 championship grant.
Donald Allan, Jr., Stanley Black & Decker senior VP and CFO, said the program is a way to partner with the Hartford region, which many employees call home.
Reid McDowell, partnerships and marketing director of Brackets For Good, said the participation and dedication to community for area nonprofits led to including the city of Hartford, which is one of 11 participating cities.
Other sponsors are Aetna, Express Strategies and Supporting Strategies.