May 10, 2017

Former Back9Network partners with Gilchrist on mobile golf app

Hartford-based Swing by Swing Golf Inc., a golf mobile app, media and entertainment company, says it has partnered with golf instructor Gary Gilchrist to launch a personalized golf instruction and training app, Swing-U.

Swing-U will provide golfers with one-on-one training led by a Gary Gilchrist-certified instructor team via the app or web, the company said.

For $24.99 per month or $199.99 per year, Swing-U students will receive unlimited lessons and drills focused across all aspects of a student's training, including technical, physical, mental, strategy and personal.

Founded in 2010, Swing by Swing Golf Inc. originated as the Back9Network, which hoped to launch a golf lifestyle TV network. Back9 filed for bankruptcy in 2015 after a series of missteps and financial issues, and re-emerged in 2016 as Swing by Swing Golf Inc., which is an app the company purchased in 2014.

According to its website, the company owns and operates businesses across several golf categories: GPS, scorecard and on-the-course statistics, tee times, instruction, apparel, and more.

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