July 5, 2017

'CT-Made' branding coming with new law

A new law taking effect in October will require the state to develop a "Connecticut-made" logo businesses can use to promote products made or produced in the state.

Gov. Dannel P. Malloy recently signed House Bill 7062. According to analysis of the proposal, the state Department of Economic and Community Development (DECD) commissioner must develop the logo and make it available to businesses through an internet website, which can be promoted, along with the logo, by other state and local agencies and public and private institutions.

DECD must also develop guidelines and can specify types of products permitted to be branded. The state cannot contract with a third party for the work.

The bill also eliminates the commissioner's authority to make grants, within available appropriations, to people and businesses that promote and market Connecticut-made products.

The program is to go into effect Oct. 1.

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