August 9, 2017

Summertime pledges for Winterfest mount

PHOTO | Andy Hart
PHOTO | Andy Hart
Skating at Winterfest.

Winterfest, the Hartford winter festival that has had to crowdsource funding to stay afloat, is once again putting out an appeal for funds, upping its goal and snagging some big donations.

Last year, the free festival, which offers ice skating and other holiday events in Bushnell Park from the day after Thanksgiving through early January, had lost about $150,000 in city aid. By securing donations through a campaign on CrowdRise.com, organizers had set a goal of $200,000 and raised more than $233,000.

According to the iQuilt Partnership Inc.'s Winterfest 2017-18 site and Jackie Mandyck, managing director of iQuilt, the goal for its eighth year now is $245,000, of which more than $61,000 has been pledged.

Some of the larger donations listed so far include $25,000 from The Travelers Cos. and $10,000 each from The Hartford and LAZ Parking.

Mandyck said the campaign went live in June but she began to promote it in July.

"We're trying to do some other kinds of programming so there's not just skating this year," Mandyck said. "We think this serves a great purpose for the community and the region."

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