August 15, 2017

Trinity Health alters name to resolve trademark dispute

Joseph Driscoll
Joseph Driscoll
Trinity Health Of New England's new sign with its name change outside the Saint Francis Hospital and Medical Center Gengras Medical Office Building at the corner of Asylum Avenue and Woodland Street in Hartford.
HBJ File Photo
Saint Francis Hospital and Medical Center is part of the Trinity Health system, which has just altered its name to resolve a trademark dispute.

Trinity Health - New England has renamed itself "Trinity Health Of New England" to resolve a trademark dispute with a Springfield, Mass.-based health insurer.

Specific terms of the renaming and trademark agreement between Trinity and Health New England are confidential, but both sides on Monday endorsed the change.

Joe Connolly, vice president for marketing and communications at Trinity Health Of New England, said the new name "accurately represents both our ties to Trinity Health at a national level and the local communities we serve."

Ashley Allen, vice president of sales and marketing at Health New England, also welcomed the resolution. Health New England is a nonprofit health plan serving members in Massachusetts and Connecticut. The subsidiary of Baystate Health serves the commercial, Medicaid and Medicare markets.

Trinity Health Of New England is a nonprofit healthcare organization formed in 2015 and a member of Trinity Health located in Livonia, Mich., a Catholic healthcare provider serving 22 states. Trinity Health includes St. Francis Hospital and Medical Center and Mount Sinai Rehabilitation Hospital in Hartford, as well as health systems in Waterbury, and Springfield and Holyoke, Mass.

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