January 5, 2018

Middlebury-based Timex teams with NFL on logo watches

Photo | Contributed
Photo | Contributed
One of Timex's new NFL-themed specialty watches

Watchmaking giant Timex Group, which is headquartered in Middlebury, is partnering with the National Football League to produce specialty watches honoring each of the NFL's 32 teams.

The licensing agreement is the first in Timex's new sports venture, the watchmaker said Thursday. The company plans to roll out watches featuring additional professional sports leagues and colleges in the next few months.

"This is more than just a licensing deal, it's a true connection between iconic American institutions," Mike Harrington, senior vice president of the Timex sports business unit, said in a statement.

The watches for men, women and youth feature NFL team logos and matching dial and strap colors and sell for $29.95 to $89.95, the company said.

Natalie Missakian can be reached at news@newhavenbiz.com

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