January 12, 2018

CURE rebrands as BioCT

Connecticut bioscience booster CURE has renamed itself BioCT, a change that plays up the state's identity as a bioscience leader, the organization said.

Dawn Hocevar, a Branford resident who replaced outgoing CURE (Connecticut United for Research Excellence) CEO Susan Froshauer in October, sent a letter to members last week announcing the new name and other changes, including an updated website, new marketing material and a job portal set to debut Feb. 1.

The rebranding will bolster the organization's efforts to "put Connecticut on the map" as a bioscience hub, Hocevar said in the letter, adding that the new name "connects the bioscience industry with Connecticut, so it is very straightforward as to our purpose and identity."

Founded in the 1980s, BioCT cultivates entrepreneurship and growth in Connecticut's life sciences industry, while supporting collaboration between the state's health and bioscience communities, according to the organization's website.

Natalie Missakian can be reached at news@newhavenbiz.com

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