November 6, 2018

Amid shifting industry, Manchester theatre gets luxury upgrades

HBJ File Photo
HBJ File Photo
AMC Plainville 20 at 220 New Britain Ave.

The owners of Cinemark Buckland Hills 18+ IMAX theatre in Manchester said they have added new luxury amenities as it undergoes a two-phase remodeling project.

Texas-based Cinemark Holdings Inc. on Tuesday said it has upgraded its luxury seats, which are now quipped with heaters, electric-powered, oversized recliners, and extendable footrests and swivel tray tables.

Other improvements include a limited number of "D-Box" motion seats in two auditoriums. The seats offer cinematic motion harmonized with the audio and video of the movie.

The movie theatre at 99 Redstone Road is currently undergoing a two-phase renovation project slated to be completed by mid-December. The renovation price tag was not released.

Officials said the theatre will remain open during renovations.

The overhaul comes as online streaming sources like Netflix and Hulu have shifted movie consumption away from theaters and into living rooms over the last five years. That has forced movie theaters to rethink their business models and add new amenities and services to lure patrons.

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