November 7, 2018

Cigna to launch pregnancy app

HBJ File Photo
HBJ File Photo
Cigna headquarters in Bloomfield.

Bloomfield-based Cigna announced plans Wednesday to launch a pregnancy app early next year to connect individuals to the insurer's pool of health benefits programs.

The insurer says the Cigna Health Pregnancy app makes it easier for new parents to engage and enroll in Cigna Healthy Pregnancies and Healthy Babies maternity health engagement programs. Both have shown to improve health outcomes for mothers and their babies, Cigna said.

In addition to connecting parents with pregnancy program resources, the app features a health assessment survey that transmits answers to Cigna maternity coaches, and personalized content with daily and weekly updates tracking a baby's development.

It also provides other information to encourage discussions between parents and healthcare providers regarding predictors of preterm birth.

The app, powered by Wildflower Health, will be available to eligible Cigna customers in Jan. 2019.

Cigna says the pregnancy app, and its accompanying programs, are aimed at reducing the number of preterm pregnancies and low birth weight babies through early risk detection. The early stage identification, the insurer says, will spur treatment coordination, preventive care and health lifestyle education.

Wildflower Health says over 66 percent of app users registered during their first trimester and remained regularly engaged with the app.

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