February 8, 2019

Personal care product company picks new CEO

Photo | Edgewell Personal Care Co.
Photo | Edgewell Personal Care Co.
Rod Little.

Edgewell Personal Care Co., which manufactures razors and other grooming products, has tapped a long-time industry leader to helm the company.

Rod R. Little, a former executive at rival Procter & Gamble, will serve as Edgewell's president and chief executive officer starting on March 1. Little has served as chief financial officer at Edgewell for the past year.

Edgewell's brand names include Schick and Wilkinson Sword shaving systems and razors; Edge and Skintimate shaving products; Playtex, Stayfree, Carefree and o.b. feminine care products; Banana Boat and Hawaiian Tropic sun-care products; Playtex infant feeding; Diaper Genie; Bulldog and Jack Black skin care and grooming products; and Wet Ones moist wipes.

While Edgewell's headquarters is on Research Drive in Shelton, it also has locations on Leighton Road in Milford and around the globe.

Little has two decades of experience at consumer-products companies. In addition to Procter & Gamble, he has served in management roles at HSN, Inc. and Elizabeth Arden.

"I am honored to lead Edgewell at this important time for the company," Little said in an announcement. "Despite the challenging market environment, we have significant opportunities to drive growth by building our core brands, taking further decisive actions to operate more efficiently, and reorienting our portfolio to focus on growth opportunities."

Little is taking over for David P. Hatfield, who is retiring March 1 but will continue to serve on the company's board of directors until May to assist with the transition.

Hatfield said he is proud of the company's accomplishments, including establishing Edgewell as a company "with leading brands across our core categories."

Hatfield said he has personally witnessed Little's "ability to drive results."

"I am confident Edgewell will be led by a very capable and seasoned executive in Rod," he added.

R. David Hoover, lead independent director of Edgewell's board of directors, said Hatfield helped build and strengthen the business, including by increasing investment in new growth initiatives.

"We are grateful for David's numerous contributions and his commitment to Edgewell and wish him all the best in his retirement," Hoover said.

The company is currently searching for a new chief financial officer.

Contact Michelle Tuccitto Sullo at msullo@newhavenbiz.com

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