With nearly 90% of all marketing relationships beginning with a Google search, and more than 92% of all internet users on Facebook, it’s vital that businesses understand how to market on these two interactive and complex media. During this intensive workshop, Maria Miranda and Kate Kraimer of Miranda Creative will walk attendees through the necessary steps to place ads that appear in Google search results and on the many options for Facebook users.
Workshop attendees will learn how to:
• Define keyword strings for paid/sponsored ads
• Write engaging copy to encourage click-thrus
• Estimate, budget and set initial spending caps
• Measure results for future adjustments
• Place a variety of Facebook ads for news feeds, right rail and mobile device visitors
• And more!
Workshop Presenter Maria Miranda is the principal and creative director of Miranda Creative, an award-winning marketing and communications firm in Norwich, Connecticut. With a growing roster of clients on a national scale, Maria and her colleagues manage or advise the new media programs (websites, social media, mobile media) in a wide range of industries. Maria is a regular presenter for many regional chambers, a guest specialist on WFSB/Channel 3 and has led a variety of social media workshops nationwide.
Established in 1869, Dime Bank is a mutual bank with over $770 million in assets and 11 convenient branch locations throughout southeastern/ shoreline Connecticut and Westerly, Rhode Island. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services, and through Dime Investment Services, a subsidiary of Dime Bank, insurance and investment services – all delivered with a personal touch. For more information about Dime Bank, visit https://dime-bank.com.
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s seven counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, and Norwich. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.
Registration closes February 8, 2016