Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
In this workshop, you’ll learn how to make the most of the combination of email and social media for your business. When the session is done, you’ll have a greater understanding of marketing basics like goals and objectives.
You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
Register today and start to build a plan that will help you grow your business by eliciting the responses you want from your customers and supporters.
Workshop presenter April Heavens-Woodcock is a Managing Partner and Social Media Strategist who works with small to mid-size companies to help them develop a robust online presence utilizing strategic marketing initiatives. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area. She volunteers regularly for the Greater Norwich Chamber of Commerce, SCORE, and Rose City Business Networking International, educating small business in Southeastern Connecticut on effective online marketing tools. She founded the local Biz Blender networking group for the Norwich Chamber, which meets every other month to give business owners an opportunity to speed network with up to 20 other businesses in their community.
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.
Registration closes May 8