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Advertising, Media & Marketing

State worker union launches TV ad to fight layoffs

KEITH M. PHANEUF | CT MIRROR |

Two days after Gov. Dannel P. Malloy threatened to lay off 4,200 unionized state workers unless concessions are granted, Connecticut's largest healthcare workers union launched a television ad urging...

Cirque du Soleil proves huge draw for XL Center

Patricia Daddona |

Despite a major snowstorm Tuesday, Cirque du Soleil’s latest touring show in Hartford has officially become the biggest selling Cirque show in the history of the XL Center, tour organizers said.

Yard Goats prep for season, selling tickets Mar. 14

Patricia Daddona |

The Hartford Yard Goats' home game tickets go on sale March 14 for all games, including its planned opening day April 13 at the delayed but progressing Dunkin' Donuts Park.

Aetna adds pharmacy network for Medicare customers

Patricia Daddona |

Hartford-based Aetna said Thursday it has added PillPack, a national network of preferred pharmacies that caters to Medicare customers.

Why companies can’t get marketing right

John Graham |

Marketing rarely fails because of a lack of interest, ideas or even adequate resources. However, it always fails when it doesn't turn prospective buyers into believers.

Coping strategies evolve as tourism advocates seek to restore funding

Patricia Daddona |

A move is afoot to restore regional tourism district funding, but in Connecticut's uncertain fiscal climate, attraction owners and tourism officials aren't relying on the state for support and have...

Political ads boost WFSB parent's profits

Patricia Daddona |

Meredith Corp., a media and marketing company based in Des Moines Iowa and New York, more than doubled profits for its second quarter, the last three months of 2016, based on significant advertising...

The Hartford, Voya named in Bloomberg gender-equality index

Patricia Daddona |

Property and casualty insurer The Hartford and Voya Financial Inc., which has a presence in Windsor, have been named to the 2017 Bloomberg Financial Services Gender-Equality Index.

Trade pubs rank Mohegan Sun's Arena tops

Patricia Daddona |

National industry trade publications Pollstar Magazine, Billboard Magazine and Venues Today rank Mohegan Sun's arena as the top concert venue in the world.

Former Courant exec Graziano coming back to CT

Patricia Daddona |

Television executive Richard Graziano has been named vice president and general manager of WTNH-TV, WCTX-TV and associated digital services, effective immediately, news station owner Nexstar Media...

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