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Advertising, Media & Marketing

CI startups, UConn students team on digital marketing

Patricia Daddona |

A pilot program launched by Connecticut Innovations (CI) and UConn has enabled university students to work with 11 startups to develop projects in digital media and design.

HBJ 40 Under Forty nomination deadline looms

The Hartford Business Journal is accepting nominations for its popular 40 Under Forty competition through May 1.

NY digital ad pro buys majority stake in New Britain Bees

Patricia Daddona |

Anthony Iacovone, founder and CEO of the New York mobile advertising technology company AdTheorent, has acquired a majority interest in the New Britain Bees.

Long-time ad exec Knopf retires from Mintz + Hoke

Patricia Daddona |

After 41 years in the Connecticut advertising scene, Chris Knopf, CEO of Mintz + Hoke, has announced he will retire from the agency to pursue his writing career, effective immediately.

Report: GE loss costs CT its most valuable brand

Patricia Daddona | 1

GE's brand value grew following its move to Boston in 2016, a loss for Connecticut that could hurt the state's longtime status as a “brand powerhouse,” according to the latest Brand...

CT tourism office allots $75,000 in matching funds for marketing

Patricia Daddona |

The Connecticut Office of Tourism has launched a $75,000 co-op program that enables tourist attractions to apply for matching funds of up to $10,000 for marketing.

Press, Herald parent to acquire Chronicle

Patricia Daddona |

The parent of the Bristol Press and New Britain Herald is acquiring the Chronicle in Willimantic.

CT Mirror names Putterman CEO and publisher

Patricia Daddona |

Bruce Putterman, a former journalist and strategic marketing consultant, will take the reins as CEO and publisher of the online government and public policy news outlet the Connecticut Mirror...

State worker union launches TV ad to fight layoffs


Two days after Gov. Dannel P. Malloy threatened to lay off 4,200 unionized state workers unless concessions are granted, Connecticut's largest healthcare workers union launched a television ad urging...

Cirque du Soleil proves huge draw for XL Center

Patricia Daddona |

Despite a major snowstorm Tuesday, Cirque du Soleil’s latest touring show in Hartford has officially become the biggest selling Cirque show in the history of the XL Center, tour organizers said.

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