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June 21, 2021

2021 Family Business Awards: LATICRETE International Inc.

PHOTO | CONTRIBUTED Laticrete employees participating in a local Habitat for Humanity event, building a home for a family in need.
Return to HBJ's 2021 Family Business Awards landing page
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Category: Lifetime Achievement Award

Laticrete is a worldwide manufacturer and marketer of green flooring and facade materials used in residential, commercial and industrial applications.

Tell us a bit about your recent accomplishments.

Our company launched a companywide initiative to bring health and safety information to our customers and the industry by providing access to safety education and alternative installation techniques. We were also awarded a nationwide product placement of tile and stone installation materials in retailer Floor & Décor. In Europe, we completed the merger of BENFER S.R.L. into our operations, allowing us to expand our market presence.

What are your family values?

The Laticrete family values are: Trust, integrity, passion and commitment, innovation, and customer-centricity. They contribute to our success as they are truly embedded in our DNA — acted upon and not just words. They govern our conduct internally and externally through our investments and our relationships.

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