Processing Your Payment

Please do not leave this page until complete. This can take a few moments.

June 21, 2021

2021 Family Business Awards: LATICRETE International Inc.

PHOTO | CONTRIBUTED Laticrete employees participating in a local Habitat for Humanity event, building a home for a family in need.
Return to HBJ's 2021 Family Business Awards landing page
More Information


Category: Lifetime Achievement Award

Laticrete is a worldwide manufacturer and marketer of green flooring and facade materials used in residential, commercial and industrial applications.

Tell us a bit about your recent accomplishments.

Our company launched a companywide initiative to bring health and safety information to our customers and the industry by providing access to safety education and alternative installation techniques. We were also awarded a nationwide product placement of tile and stone installation materials in retailer Floor & Décor. In Europe, we completed the merger of BENFER S.R.L. into our operations, allowing us to expand our market presence.

What are your family values?

The Laticrete family values are: Trust, integrity, passion and commitment, innovation, and customer-centricity. They contribute to our success as they are truly embedded in our DNA — acted upon and not just words. They govern our conduct internally and externally through our investments and our relationships.

Industry: Construction/ Building Products Manufacturer
Year Founded:1956
Founders: Henry & Lilian Rothberg
Generation Running Company: Second & Third
Full-Time Employees: 400 (U.S)
Family Members Employed at Company: David Rothberg, Chairman of the Board - Son of founders; Samantha Rothberg, Integrations Project Manager - Granddaughter of founders; Rebecca Rothberg, Architectural Sales Representative - Granddaughter of founders; Daniel Rothberg, Industrial Flooring Manager - Grandson of founders, son of chairman; Simone Meadow, Flooring Division Coordinator, Asia - Granddaughter of founders
Company Website:
www.laticrete.com

Sign up for Enews

Most Recent

Most Recent

0 Comments

Order a PDF