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2022 C-SUITE Honoree Ron Perine

Ron Perine Managing Principal and CEO Mintz + Hoke Size of organization: 44 employees Education: Quinnipiac University, B.S., Accounting
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Mintz + Hoke is an Immersively Different ad agency powered by ideas and people. So, a big piece of Ron Perine’s role is to help set expectations, motivate and be supportive.

It’s this aspect of his job that he enjoys the most. Perine also serves as the agency’s lead legal and financial advisor and plays a key role in its digital offerings and new business development.

Ultimately, he is accountable for the overall success of the agency.

What have been your biggest professional accomplishments over the past year?

Leading Mintz + Hoke in our 50th anniversary year was a highlight of my career. Few ad agencies reach this milestone. It was an opportunity to thank our employees, clients and partners and to honor our founders, Alan Mintz and Joe Hoke, two legends in the Connecticut ad industry.

I launched a refresh of our Immersively Different brand — a nod to our evolution and our roots — on our website, in our offices and on social media. I was also humbled to be named to the 2021 Ad Club CT Hall of Fame by my peers.

In what ways are you involved in the community?

I’m deeply committed to advancing diversity, equity, inclusion and belonging in the creative industry and our business community. To foster real change, I’m helping launch the Connecticut Creative Academy, a tuition-free portfolio school, as chairman of the board. I also advocate for inclusive employment, fostering opportunities for individuals with developmental disabilities.

Guiding business principle: I believe in cultivating an open, safe culture where people feel valued, are empowered to be their best, contribute without hesitation, collaborate freely and make a contribution every day.

Best way to keep your competitive edge: Being Immersively Different is how Mintz + Hoke continues to stay at the leading edge of our industry. It means we step out of our offices and immerse ourselves in the worlds of our clients’ customers. After all, this is what our messaging needs to do. This philosophy has led to our success since day one.

Best business decision: Building a robust, capable and exceptional leadership team was my first priority when I became CEO. I knew the group I wanted. Each one is talented, creative, humble, all-in and great to work with!

Goal yet to be achieved: I want to make a real and lasting impact to expand diversity, equity, inclusion and belonging at Mintz + Hoke, in the Connecticut advertising industry and in our community. I want to allow every voice to be heard for everyone’s benefit.

Personal touch in your office: All my passions are on display: Photos of my daughters, a Ski Vermont poster, a personalized Louisville Slugger from our friends at Worldwide Partners and a silver star paperweight from my partner that’s engraved with “Today” on the front and the date on the back when I became Mintz + Hoke’s CEO and majority shareholder.

Personal side

City of residence: West Simsbury

Favorite way to relax: At home with my partner and our dogs.

Hobbies: Golf, skiing, reading, walking — really any opportunity to exercise.

Last vacation: It’s been a while. Pre-COVID 2019, Colorado Springs.

Favorite movie: “My Cousin Vinny”

Currently reading: “The Fall Line: America’s Rise to Ski Racing’s Summit,” by Nathaniel Vinton

Favorite cause: The Connecticut Creative Academy

Second choice career: A ski shop owner

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