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2023 40 Under Forty: Amy Serrano

Age: 36 Company: Barker Specialty Title: Chief Revenue Officer No. of years with current company: 7 Town where I live: Plainville Town where I work: Cheshire College: Central Connecticut State University Highest degree: Bachelor’s degree in business management  
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Amy Serrano joined Barker Specialty in 2016. Initially an account manager, Serrano assumed the director of marketing position, spearheading a company rebrand and leading a showroom remodel.

Alongside managing sales accounts and mentoring staff, Serrano handles vendor relations and holds a seat on an industry board. Her array of management responsibilities contributes to her recent promotion to chief revenue officer.

Click here to return to HBJ's 2023 40 Under Forty Award Honorees

What’s been your biggest professional accomplishment so far in your career?

One of my greatest successes at Barker Specialty has been achieving 50% revenue growth since joining. I played a pivotal role in developing an onboarding program that streamlined client acquisition and implemented effective marketing and sales tactics, all contributing to the company’s success and growth.

How are you involved in the community?

I lead my company’s donation and sponsorship initiatives, supporting organizations associated with our clients. I actively seek opportunities to donate merchandise to local communities in need, making a positive impact and fostering a spirit of giving back within the company.

What do you like to do outside of work?

Outside of work, I prioritize spending quality time with my husband, family and friends. Witnessing the growth and learning process of my young children brings me immense joy. Additionally, my family cherishes outdoor adventures, whether hiking, camping or boating.

Why do you deserve to be a 40 Under Forty?

• Successfully built and led a marketing team, driving sales growth and strategic initiatives to achieve positive results and national recognition such as Family Business of the Year and Technology Distributor of the Year.

• Established an effective employee recognition program, fostering a positive work culture and motivating team members toward success.

• Quickly advanced to C-suite executive in less than eight years.

• Nationally recognized within the promotional products industry as a Rising Star as well as a Woman in Print and Promo.

Fun Fact

I am currently writing a fiction novel.

Click here to return to HBJ's 2023 40 Under Forty Award Honorees

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