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March 4, 2024 2024 Power 50

2024 Power 50: 29. André Swanston

In an interview with the Hartford Business Journal last year, André Swanston described himself as a “power user” of his note-taking app.

“I’ve written hundreds of business ideas — like hundreds. And not in one sentence, I mean pages,” he said. “Anything that I do or see, I think about the business of it.”

That entrepreneurial mindset has made Swanston one of the state’s more successful business leaders. In 2020, the advertising technology company he co-founded, Tru Optik, was acquired by TransUnion for more than $100 million.

That’s set up Swanston, and his wife Michelle, for their new chapter as philanthropists, angel investors and entrepreneurs on an even larger scale.

Find out who else is in the 2024 Power 50.

Together they recently launched the Swanston Organization, which plans to be involved in philanthropy, venture investing and a continuation of their own business ideas.

Swanston Family Ventures, the investing arm, is about giving opportunity to others where he sees the biggest gaps.

Meanwhile, Swanston Labs will nurture his own team’s ideas about the future of media and entertainment.

Swanston recently made headlines when he unveiled a grand plan to develop a mixed-use stadium complex in Bridgeport that would be home to the Connecticut United Football Club, an expansion professional soccer team. The team would be part of MLS NEXT Pro, a division III professional league launched in 2022 by Major League Soccer.

Swanston is the leader of the Connecticut Sports Group, which was awarded the league’s fifth independent expansion team. The entire vision is contingent on Connecticut Sports Group lining up financing to get the stadium project built. Swanston has said it will require private and public support to make that happen.

Find out who else is in the 2024 Power 50.

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