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May 23, 2024

Actor Chris Meloni says CT has ‘best gin in any state’ in new ad for Roxbury craft distillery

Contributed Actor Chris Meloni and Mine Hill Distillery owner, Zachary Karabell, at the craft distillery in Roxbury.
Contributed Actor Chris Meloni holding Mine Hill Distillery gin.
By Andrew Larson

The new owner of Roxbury-based Mine Hill Distillery has partnered with a high-profile actor to spotlight the craft spirit maker in a commercial, as he positions the business for growth.

Zachary Karabel, an author and historian, along with a group of investors, purchased Mine Hill from its founder, Elliott Davis, in 2023. At the time, the small-batch distillery was at the brink of closure.

But Karabel, who has managed investment firms, has a Ph.D. from Harvard University, co-owns New York’s Shakespeare & Co. bookstore and appears as a commentator on national TV networks, had the wherewithal to save it.

Now he’s attracting national exposure to the distillery, located in a 1860 cigar factory nestled along the Shepaug River in the wooded Mine Hill Preserve.

Karabel has tapped actor Chris Meloni, best known for his role playing a police detective on “Law & Order,” to star in a commercial for Mine Hill.

“The campaign spotlights (Mine Hill’s) national expansion and the brand's commitment to excellence in gin and bourbon,” according to an announcement from the distillery.

Mine Hill's spirits are made from grains sourced from Thrall Family Farm in Windsor and local spring water, paired with “meticulous attention to detail.”

“It is the best gin in the state; the best gin in any state, and it's what you should be drinking, if you can get it," Meloni tells viewers.

Established in 2018, the distillery now produces amaro, gin, bourbon, rye and vodka.

Karabell calls the spirits “a unique blend of old Connecticut and new.”

Mine Hill donates its spent grain to feed livestock in the area, the announcement says.

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