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Age: 39
Title at work/what I do: I am the vice president, director of client services, at Cronin and Company, largest full-service independent marketing communications agency in Connecticut as well as the state's “Top Shop” as declared by Adweek Magazine. As one of the agency's senior leaders, I oversee the Account Service group in all capacities, ultimately ensuring the agency consistently delivers a high quality/high value product for our clients. I feel spoiled that I get to come to work every day always learning something new, knowing each day is going to be different than the one before and collaborating with an amazingly creative and talented group of people. The pace we work at is often somewhat superhuman, but also part of what drives us agency folk. That, and wanting to deliver creative marketing and communications ideas that really do what they're meant to for our clients.
Town where I work: Glastonbury
Town where I live: West Hartford
College I attended: University of Connecticut
My passion, hobby or special talent: Creating stuff for the home using an eclectic mix of old and new items. Turning old furniture and other objects into beautiful, fun and useful pieces of art.
Twitter handle: @bcastlegainey
No. of LinkedIn connections: 177
Favorite place to network: Industry events
Favorite drink at a networking event: Red or white wine
My job is all about fostering relationships and connecting with the people I work with – clients, coworkers, and others. At the core, the thing I feel works to establish the strongest connections is authenticity. Being able to have open and honest conversations (especially when it comes to the most sensitive and toughest topics) is the ultimate measure of a solid relationship.
Maintaining a successful work-life balance that makes me feel like I'm doing as great a job at home, as I am at work. As my life has been blessed with a growing family (first a husband and a step-daughter, then a dog, another dog, and two boys), the amount of things that get packed into my daily schedule has also grown. I've learned feeling successful at home is critical for me to also feel successful in the workplace.
My mother instilled in me at a young age a strong work ethic and by witnessing her in action, she taught me to lead by example. Working in a strong team environment, and one where I'm in a leadership role, means leading by example is paramount. Particularly as the company I work at has seen a 25 percent increase in staff in the last year alone, and the number of staff I oversee continues to grow. Someone I formerly supervised once told me that every good work habit she had, she learned from me. It was the ultimate compliment!
I hope that I touch the lives of the people that matter most to me in a positive and meaningful manner, and hopefully inspire them in some way that is important to them.
Check out the other 40 Under Forty for 2014 winners
Check out the Digital Edition of this year's 40 Under Forty.
Betsey's most recent blog post on Cronin's website discusses how businesses can break the boring B2B marketing mold.
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The Hartford Business Journal 2025 Charity Event Guide is the annual resource publication highlighting the top charity events in 2025.
Hartford Business Journal provides the top coverage of news, trends, data, politics and personalities of the area’s business community. Get the news and information you need from the award-winning writers at HBJ. Don’t miss out - subscribe today.
Delivering vital marketplace content and context to senior decision-makers throughout Connecticut ...
All Year Long!
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