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September 22, 2014

Bushnell updates logo, revamps website

CONTRIBUTED PHOTO The Bushnell performing arts center in Hartford has revamped its branding.
Submitted logo The Bushnell will use variations of this new base logo.
Submitted logo One variation of the new logo will be for the theater's educational programming.
Submitted logo The Bushnell's former logo

The Bushnell Theater has refreshed its logo and website.

The Hartford venue engaged New York branding agency CoreBrand to create the new logo, which contains a line above the venue name meant to resemble a stage or platform.

CoreBrand created several variations of the logo, including a Broadway logo featuring two dancers on the stage. Paul Marte, communications manager, said the theater may use images from its own shows on that logo.

In addition, the theater plans to use an education-themed logo — with children peering over the edge — for its in-school and Ensign-Darling Vocal Fellowship programs.

The theater’s new website was designed by Situation Interactive, also of New York.

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