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March 8, 2021

Cheshire-based Wayback Burgers reports strong growth in pandemic year

Photo | Contributed A Wayback Burgers restaurant.

Cheshire-based Wayback Burgers grew to 166 restaurants and reported strong sales nationwide last year despite the pandemic, the company reported on Friday.

Sales across the chain were up 4.9% and four new restaurants opened in 2020. A total of 17 new franchises have been awarded since August 2020, the company said, with 24 more expected for 2021.

Wayback Burgers continued to grow due to quick ramping up of online ordering and delivery during the pandemic, the company said. An updated design for the restaurants also drew new business. 

Remodeled locations reported a 39% or better sales boost in the last half of 2020 compared to the previous year, according to the company, with its East Windsor restaurant seeing a 68.7% increase.

“Even during a devastating global pandemic, success is possible if you stay true to your core principles and keep offering the Wayback feel people crave,” Wayback Burgers President Patrick Conlin said.

To draw new franchisees, the chain offers a small retail footprint of 1,600-1,800 square feet and a lower initial investment compared to other companies. A program called “Let’s Get Growing!” offsets the cost for an existing restaurant remodeling if a current owner signs on to build another restaurant,

Wayback Burgers, formerly known as Jake's Wayback Burgers, has been headquartered in Cheshire since 2008. In addition to U.S. franchises, the chain operates restaurants in Canada, the Middle East and Europe.

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