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February 20, 2023

Concerts moving, Women’s Day returning to Cromwell for this year’s Travelers Championship

Contributed The crowd gathers at the 18th hole at the Travelers Championship.
By Skyler Frazer
See related story: With larger purse, guarantee of top golfers, Travelers Championship poised for historic year
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The fan experience at the 2023 Travelers Championship will look different on and off the golf course compared to previous years.

For one, organizers said they expect concerts — which haven’t occurred since 2019 due to the pandemic — to return but be moved off-property to make room for more interactive fan experiences. Concerts typically have taken place on a stage in the middle of the TPC River Highlands golf course in Cromwell.

“The demand for experiences in the fan zone was way more than the demand for the show at the end of the day,” Tournament Director Nathan Grube said, referring to fan surveys organizers do annually.

The expanded fan zone, Grube said, will offer more family-friendly activities for people with children that might need a break from the tournament. There will also be more interactive “experiences.”

In another change, the Travelers Championship Women’s Day event will return to Cromwell this year after a temporary move to Hartford in 2022.

The event was created to encourage more women to get involved with golf, with proceeds raised benefiting tournament charities.

Last year’s women’s event was moved to Travelers Plaza in downtown Hartford for a networking breakfast featuring “Inside Edition” host Deborah Norville and UConn women’s basketball star Paige Bueckers.

“We experimented last year — we had never had it downtown before,” Grube said. “Some people liked it, which was great, but it was funny how many people asked, ‘hey, thanks for Women’s Day, but is it gonna be back at the course next year?’”

Grube said a new structure has been built outside TPC River Highland’s practice facility to host the event, which usually draws 600 to 700 attendees.

This year’s tournament will also have more complimentary hospitality tents for anyone with a ticket, Grube said.

See related story: With larger purse, guarantee of top golfers, Travelers Championship poised for historic year

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