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February 15, 2023

Consultant shines spotlight on Black female entrepreneurs

Photo | Contributed Brianna Régine Walston
By Jean Falbo-Sosnovich

Brianna Régine Walston is on a mission to put fellow Black women entrepreneurs in the spotlight, long after Black History Month is over. 

Régine Walston, CEO and founder of Brianna Régine Visionary Consulting, recently launched a campaign called “Black Women Entrepreneurs of America.”

The idea behind the campaign, she said, is to highlight the accomplishments of Black women entrepreneurs and business owners across the nation all year long. The campaign will highlight and support 50 Black and woman-owned businesses from all states, with the goal of boosting their visibility, services and products.

Black History Month has annually honored Black people’s contributions to American culture and history, but one month is hardly long enough to recognize the many unseen accomplishments of Black entrepreneurs, namely women, Régine Walston said.

“I felt compelled to launch this campaign because Black women entrepreneurs deserve to be recognized, not as a token, but as valuable contributors to America’s culture and economy,” Régine Walston said. “It is my hope that this campaign will broadcast the stories and achievements of Black woman-owned businesses across the nation and be a catalyst that challenges corporations and consumers to intentionally put money into these brands.”

Régine Walston kicked off the campaign in February not only to commemorate Black History Month, but to also mark her sixth anniversary of launching her communications/marketing agency. The campaign is set to last until December.

According to a 2019 State of Women-Owned Businesses Report, Black women are the fastest growing group of entrepreneurs, yet the rejection rate for Black business owners applying for bank funding was three times higher than the rate for white business owners.

“Being a Black woman entrepreneur comes with nuanced adversity,” Régine Walston said. “It’s my hope that shining a light lets Black women entrepreneurs know that their brands and more importantly, who they are, belong in the rooms, at the tables and in the conversation.”

To give Black female business owners more of a voice, Régine Walston is inviting them to share their stories. She will invite and interview them on her podcast, The Brand Unveiled, and highlight different women on her social media platforms every week. In addition, she will offer one-hour long, pro-bono consultations to selected Black women entrepreneurs who need support with branding, marketing, public relations or operations management.

Black women entrepreneurs and companies interested in receiving a free, brand growth strategy consultation can fill-out the contact form HERE. 

For additional information about the “Black Women Entrepreneurs of America” campaign or Brianna Régine Visionary Consulting, contact Amandine Demange at amandine.demange@brvisionaryconsulting.com
 
 

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