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December 19, 2023

CT, Northeast dominate 2023 Zillow homebuyer searches 

Contributed A home for sale.

The Northeast is now the most popular market among Zillow surfers this year, with several Connecticut towns ranking high in online real estate searches, according to a Zillow report.
The Midwest dominated the market last year, followed by the West Coast in 2021. 

Data shows Zillow surfers generally gravitated toward smaller cities in 2023, and four Connecticut towns – Wethersfield, West Hartford, Middletown and Newington – made the top 10 list.

The 10 most popular markets of 2023 on Zillow are:
West Chester, Penn.
Nashua, N.H.
Manchester, N.H.
Wethersfield, CT
West Hartford, CT
Stow, Ohio
Middletown, CT
Twinsburg, Ohio
Newington, CT
Concord, N.H.

West Chester, Penn., took the top spot, but New England towns were the favorite among Zillow surfers this year, as seven of the 10 most popular markets of 2023 were in either New Hampshire or Connecticut.

West Haven and Milford were the second- and third-most-popular seaside towns this year, followed only by South Portland, Maine, in the top spot.

To rank the most popular markets among Zillow surfers, Zillow analyzed housing metrics that indicate consumer demand — including pageview traffic, home value growth and days on market — for nearly 2,300 U.S. cities. 

"Affordability was the word on home shoppers' minds this year, and it shows in the most popular cities that buyers on Zillow gravitated toward," said Zillow Chief Economist Skylar Olsen. "Heading into next year, the winds appear to be shifting just a bit. Buying a home will still be expensive in much of the country, but more listings and much flatter home price growth will make life easier for home shoppers."


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