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May 8, 2025

CT road-marking company expands into New York with acquisition

Safety Marketing LLC Bridgeport-based Safety Marketing LLC has acquired Straight Line Industries Inc., of Cohoes, New York.

A Connecticut-based road-marking company has expanded into upstate and western New York with the purchase of a pavement-marking business.

Safety Marking LLC, headquartered at 255 Hancock Ave., in Bridgeport, has bought Straight Line Industries Inc., of Cohoes, New York.

"The business is a natural geographic fit for SMC and we look forward to partnering with Rick and his team to strengthen our operations across the region," said Mark Kelly, Safety Marketing’s founder and CEO.

Rick Fremont, Straight Line’s founder, will continue to lead the company’s day-to-day operations, according to Highview Capital LLC, a California private equity firm that owns Safety Marking.

Safety Marking, founded by Kelly in 1973, was purchased by Highview Capital in August 2023 for an undisclosed sum. The deal was aimed at helping Safety Marking grow organically and through acquisitions.

Straight Line was founded more than 30 years ago, Highview said.

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