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May 31, 2023

CT tourism drives record $17B in sales, study finds

Tourism Economics The Hartford skyline.

A recent study by research firm Tourism Economics shows that Connecticut tourism in 2022 drove an estimated $17 billion in sales, Gov. Ned Lamont announced.

Of that, about $10 billion was from direct visitor spending at Connecticut businesses – an 11.2% increase from 2021, according to the data.

The $17 billion figure is slightly above the pre-pandemic level of $16.4 billion in 2019.

Also, the state’s official tourism website, CTvisit.com saw a record 7.1 million website visits during the 2022 calendar year.

According to third-party website traffic measurement company SEMrush, CTvisit.com ranks among the top five state tourism sites in the nation for both traffic and engagement.

“The rest of the world is finally beginning to see Connecticut as we are – vibrant, kinetic and inclusive,” Lamont said. “As a destination, we have everything – natural beauty, cultural attractions, amazing places to eat and unique places to stay.”

Lamont believes the state’s “Find Your Vibe” marketing and PR campaign, which is continuing this summer, is helping to drive interest in tourism.

Connecticut is also attracting attention from international media outlets:

“It’s about time Connecticut’s tourism gets the national attention it deserves,” Lamont said. “Our state is an incredible place to visit, and an even better place to live."

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