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May 12, 2023

CT’s wineries launch passport program to woo visitors this summer

Photo | CNN Connecticut wineries make a good portion of their money selling bottled wine, but they use their tasting rooms and promotional campaigns, like the CT Wine Trail, to raise brand awareness.

Wondering where to get your wine this summer? 

The state’s wineries have developed a roadmap with the launch of their annual passport program, which includes a mobile app that encourages consumers to engage with the state’s more than 45 farm wineries — 38 of which participate in the program. 

The Passport to Connecticut Wine Country program, launched by the Connecticut Farm Wine Development Council, begins today and runs through Dec. 31. It allows consumers to plan their trips and collect stamps while making stops at the various participating wineries. 
 
At each winery location, participants can collect a digital stamp, which equals one point toward a reward level. Upon reaching a prize level, those points can be redeemed, which enters the participant into a prize drawing.
 
In 2023, more than 100 prizes will be available, valued at more than $10,000 total.

In 2022, the first year of the mobile app, more than 22,700 winery visits were recorded with over 8,500 users downloading the app. 
 

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