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December 31, 2019

Dishing dirt: State agriculture department plans 2020 marketing push

Agriculture may be the furthest thing from the minds of most Connecticut residents in these, the darkest days of the calendar year. But for those who make their living cultivating the earth, cultivating new markets and new channels to reach consumers is a 365-day-a-year endeavor.

For the new year to come, the state’s Department of Agriculture is embarking on a new integrated marketing campaign to promote Connecticut-grown produce throughout the state and beyond. The objective is both to raise awareness of homegrown produce and other agricultural products as well as to increase direct-to-consumer and wholesale buying.

To plant that process in fertile soil, the agriculture department is asking Connecticut farmers for their input about how to strengthen and disseminate the Connecticut Grown brand. 

Farmers are asked to complete an online survey to measure their awareness of state-level marketing efforts past and present, their opinions regarding the effectiveness and what the 2020 marketing campaign might entail.

It also asks respondents to identify efforts by other Northeastern states (e.g., Vermont, New York State) to create and deploy agriculture-marketing campaigns they have found most notable, memorable and effective.

The survey may be accessed here:

The Connecticut Grown initiative was first developed by the state Department of Agriculture in 1986, when the now-familiar green and blue logo was created to identify agricultural products grown in the Nutmeg State.

The newest iteration of the CT Grown marketing campaign is expected to be active throughout the balance of calendar 2020.

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