Famous TV docs help promote Cigna's wellness mission
Bloomfield-based Cigna has kicked off a new advertising campaign using actors from medical TV shows to encourage wellness and dialogue with health care providers.
Actors Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison and Noah Wyle put on scrubs and white coats to deliver the message to Cigna customers that saving lives is in patients’ hands with a focus on preventative care.
The attention-grabbing actors will appear on television, digital and social media channels, using their star-power to convince consumers to get annual checkups, know key health numbers for blood sugar, cholesterol and blood pressure, and take control of their health.
“Cigna is on a mission to get people to their health care provider for their annual check-up in a campaign we call ‘Go. Know. Take Control,’” said Stephen Cassell, Cigna global brand officer.
Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care.
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