Please do not leave this page until complete. This can take a few moments.
University of Connecticut women’s basketball star Paige Bueckers has signed with Wasserman Media Group, a sports and talent agency, in one of the highest-profile deals yet of the recently launched “name, image and likeness” era in college sports.
Los Angeles-based Wasserman announced its partnership with the standout point guard and USA Basketball’s Female Athlete of the Year through social media late Wednesday. Bueckers and Stanford University forward Cameron Brink are the firm’s first name, image and likeness clients in basketball, company officials said.
As one of the most visible athletes in American college sports, Bueckers had been expected to seek professional representation since the NCAA altered its longstanding and increasingly controversial position that student players should not be compensated for their performance beyond scholarship opportunities. The organization’s new policy, announced last month, permits student athletes to make money through use of their name, image and likeness in advertisements, endorsements and other types of commercial promotions.
Industry analysts have calculated that an athlete of Bueckers’s stature — with about 901,000 followers on Instagram and 336,000 followers on short-form video-sharing site TikTok — could earn between $300,000 and $1 million annually through paid name, image and likeness arrangements.
Bueckers, a Minnesota native, made her collegiate debut for UConn in 2020. She was named the Naismith Player of the Year and the AP Player of the Year following her freshman season.
The Hartford Business Journal 2025 Charity Event Guide is the annual resource publication highlighting the top charity events in 2025.
Learn moreHartford Business Journal provides the top coverage of news, trends, data, politics and personalities of the area’s business community. Get the news and information you need from the award-winning writers at HBJ. Don’t miss out - subscribe today.
SubscribeDelivering vital marketplace content and context to senior decision-makers throughout Connecticut ...
All Year Long!
The Hartford Business Journal 2025 Charity Event Guide is the annual resource publication highlighting the top charity events in 2025.
Hartford Business Journal provides the top coverage of news, trends, data, politics and personalities of the area’s business community. Get the news and information you need from the award-winning writers at HBJ. Don’t miss out - subscribe today.
Delivering vital marketplace content and context to senior decision-makers throughout Connecticut ...
All Year Long!
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
This website uses cookies to ensure you get the best experience on our website. Our privacy policy
To ensure the best experience on our website, articles cannot be read without allowing cookies. Please allow cookies to continue reading. Our privacy policy
0 Comments