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September 4, 2024

Goff Law Group partners with pro football player for new ad campaign

Contributed One of the new billboard advertisements that Goff Law Group is debuting this month.
By Andrew Larson

Prolific advertiser Brooke Goff, an attorney headquartered in West Hartford, has partnered with another celebrity for her next batch of billboard and TV advertisements.

She is the founding partner and CEO of Goff Law Group, which is launching an ad campaign this month featuring Detroit Lions quarterback Jared Goff.

The campaign draws on the last name they share, even though they’re not related.

The advertisements have catch phrases including: “Join Our Family” and “We Will Bring You to the End Zone.”

The campaign includes 35 billboards along major roadways in Connecticut and Massachusetts. There will be a related online digital ad campaign, along with TV commercials on local networks.

Brooke Goff’s prior advertising campaign featured former boxer Mike Tyson, with messages such as: “We don’t back down from a fight” and “Knocking out the competition.” 

Brooke Goff is as passionate about marketing as she is practicing law. She ran three advertisements during Super Bowl LVIII and has a YouTube cooking show. 

In a prior interview, she told the Hartford Business Journal that her marketing strategy is to plant her name in the back of people’s minds, so when they need a personal injury lawyer, they’ll think of her.

Goff said the partnership with Jared Goff was a natural fit because he and his wife, Christen Harper, support the charity Girls Inc., whose mission is to build the next generation of strong, smart and bold leaders through direct service and advocacy. 
 
Goff Law Group is the largest female-owned and operated personal injury law firm in Connecticut. It employs 14 female lawyers out of a staff of 15 lawyers.

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