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Updated: September 21, 2020

Group exercise events accelerating U-Haul’s wellness strategy


2nd Place | Category: 5,000-plus Employees


CT Locations: Statewide

Industry: Rental

Top Executive: Chairman and CEO Joe Shoen


U-Haul’s “Healthier You Program” has grown in four years from offering wellness materials to providing new competitive events and education opportunities.

As programs expanded to offer gym and race reimbursement, and financial services, so did its Active Day event, which is a companywide initiative to get employees and their families having fun outside of work.

The organized group exercise activities garnered participation from roughly 2,000 workers in its inaugural season in 2016. By 2019, the number more than doubled to 5,200 participants as more employees continue to adopt a healthier lifestyle, officials say.

In 2019, increased participation across all of its wellness programs resulted in more than 1,000 workers losing a combined 15,000 pounds as part of a buyback program that rewarded those on company medical plans who maintain healthy weights and body mass indexes. Of that group, 199 employees and 58 spouses reduced at least 10% of their body weight in 2019.

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